Upgrade power

I just read the craziest thing on Appalachian Power website. It said "Upgrade Power"... seriously, upgrade power? What do you call the power company and say "Hey, this is John... could I get more power, or better power sent over here to my house?" How do you upgrade power... you get to know the power guy and he sends you the best of the power, or the first power that's made that day so you don't have to wait (look close for sarcasm).

The problem with most people though is that we do have a power that we can upgrade... and we just stay with the crappy power. I'm afraid I do this all the time. I have an amazing power source at my disposal, and what do I do? I don't call and ask for it, because it sounds like a ludicrous deal. WHEN WILL I LEARN?